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Forntify

A new visual language and brand film celebrating the future of brand guidelines for Frontify. Creating a rich new visual language and tactile world in motion to celebrate Frontify as a visionary leader within the brand guidelines space.

A new visual language and brand film celebrating the future of brand guidelines for Frontify. Creating a rich new visual language and tactile world in motion to celebrate Frontify as a visionary leader within the brand guidelines space.

For the Frontify brand film, I was responsible for a range of shots, ensuring each frame maintained visual consistency and met the high-quality standards of the project's tactical, 3D aesthetic.

My focus was on technical execution and shot polish—specifically adjusting animation timings, optimizing render setups, and troubleshooting complex render issues to ensure the final output matched the intended look perfectly.

By fine-tuning the interaction between light, material, and movement, I helped bring Frontify’s "content blocks" to life as a tactile, premium experience that feels both futuristic and human.

Key contributions

  • Role: CGI Artist

  • Refined and adjusted animation timings across multiple shots to ensure smooth transitions and rhythmic flow

  • Managed lighting and render setups to achieve a consistent "tactile visual feast" across a variety of abstract vignettes

  • Performed technical troubleshooting and debugging of render errors, optimizing scenes for efficiency and visual fidelity

  • Balanced the look development of abstract content blocks, ensuring they felt physically grounded and cohesive with the overall art direction

  • Collaborated closely with the lead artists to maintain the brand’s innovative and organic visual language through to the final frames