Coca-Cola Ultimate

Levelling up for Coca-Cola's latest global campaign in collaboration with League of Legends.

I collaborated on multiple shots for Coca‑Cola Creations’ XP+ “Ultimate” films (in partnership with Virtue Worldwide), helping translate a hyper‑cinematic League of Legends world into sensorial teaser content. My primary responsibility was the look development for the limited‑edition can and bottle trapped inside the crystals — making them read as frozen and encapsulated while remaining clearly legible and instantly recognisable as the Ultimate flavour.

I focused on photoreal materials and lighting so the cans/bottles felt suspended in crystalline formations: crafting refractive/anisotropic crystal shaders, frost/condensation layers, subtle subsurface scattering and micro‑facet details so logos and label art stayed readable through complex refraction. I worked closely with the animation and sim artists matching on‑set lighting, tuning render AOVs and mattes, and providing clean passes for compositing.

Key contributions

  • Role: CGI artist — collaborated across multiple shots; owned look development for the product-in-crystal treatment

  • Developed crystal and frost shaders, refraction workflows and layered materials to preserve label legibility through complex optics

  • Tuned condensation, micro‑scratches and etching details to sell the “frozen inside” look without losing brand cues

  • Implemented Coca‑Cola liquid and can/bottle surface responses (specular, lacquer, decal handling) for ultra‑realistic product renders

  • Produced AOVs, mattes and optimised render setups for comp-friendly comping work

  • Ensured the product read clearly inside stylised League of Legends environments (rift, hex‑tech crystals, particle FX)