Michael Kors - Spring/Summer 2024

Creating Michael Kors’ very first all-CG ad campaign for their Spring / Summer 2024 collection launch.

Creating Michael Kors’ very first all-CG ad campaign for their Spring / Summer 2024 collection launch.

I was the CGI artist and co-art-directed twou out of four bespoke films for Michael Kors’ global campaign, developing a glamour, surrealist “Miami Sunset” aesthetic to bring the collection to life in motion.

I led visual development across multiple shots creating photoreal metallic shaders, fine leather textures and golden‑hour lighting setups so the chrome bags could refract and reflect light naturally over sparkling sand and a mesmerising ocean.

I also art‑directed several key shots, shaping camera moves and slow close‑ups that emphasised stitching, hardware and craftsmanship, and worked closely with the director, photographers and the brand team to translate Michael Kors’ forward‑thinking identity into cinematic, premium product imagery.

Key contributions

  • Role: CGI artist & art direction on selected shots

  • Led look development, shading, lighting and compositing for product close‑ups

  • Created photoreal metallic/ leather materials and lighting rigs for golden‑hour environments

  • Designed camera timing and slow, intimate product shots to highlight craftsmanship

  • Collaborated directly with creative director, production and brand